Sans Superellipse Vuru 7 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, logotypes, packaging, ui display, futuristic, technical, sleek, calm, geometric, modernization, geometric clarity, tech branding, approachability, system consistency, rounded corners, squared curves, extended, soft terminals, clean.
A geometric sans with superelliptical construction: rounds are drawn as rounded-rectangle curves rather than perfect circles, giving counters a squarish softness. Strokes are monolinear and evenly weighted, with smooth joins and predominantly horizontal/vertical logic. Terminals are clean and often softly rounded, while diagonal forms stay crisp, producing a controlled, engineered rhythm. Proportions emphasize breadth, with generous apertures and stable, open counters that keep shapes clear at display sizes.
Best suited for headlines, brand marks, product naming, and packaging where the wide, geometric shapes can project a confident modern identity. It also fits UI and interface display roles—buttons, navigation labels, and dashboards—when a clean, contemporary tone is desired at medium to large sizes.
The overall tone feels modern and engineered—cool, efficient, and slightly sci‑fi without becoming decorative. The rounded-square geometry adds friendliness to an otherwise technical voice, creating a sleek contemporary flavor suited to digital-forward branding.
The design appears intended to merge geometric clarity with softened, rounded-rectangle forms, delivering a modern sans that feels both technical and approachable. Its consistent stroke and superelliptical curves suggest a focus on system coherence for contemporary brand and digital contexts.
The figures and uppercase share the same rounded-rectangular logic, creating a cohesive system across letters and numerals. The spacing and silhouette read particularly well in larger settings, where the superellipse curves and wide stance become a defining visual signature.