Sans Normal Niraz 2 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'MN Newthon' by Mantra Naga Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, confident, retro, chunky, approachable, impact, approachability, retro feel, display clarity, brand presence, soft terminals, rounded forms, large counters, sturdy, high-impact.
A heavy, broadly proportioned sans with generously rounded bowls and softened corners that keep the mass from feeling harsh. Strokes are thick and steady with subtle contrast, producing a solid, poster-like texture and strong color on the page. Curves are smooth and circular, counters are large and open, and terminals often finish with a slightly flared or eased shape rather than a sharp cut. Overall spacing is comfortable and the rhythm is buoyant, with rounded lowercase forms and sturdy, compact joins that stay highly legible at display sizes.
Best suited for headlines and short-form display work where its wide, weighty forms can create strong visual presence. It fits branding, packaging, signage, and logo wordmarks that want a friendly, vintage-leaning voice with high readability.
The tone is upbeat and confident, with a distinctly retro, friendly character. Its big shapes and soft edges communicate approachability and warmth while still feeling assertive and attention-getting.
The design appears intended to deliver maximum impact with a warm, approachable demeanor—combining broad proportions, rounded geometry, and sturdy stroke weight for confident display typography.
Numerals and capitals maintain the same chunky, rounded construction, giving headlines a cohesive, blocky silhouette. The x-height reads as balanced rather than oversized, and the generous counters help prevent the heavy weight from clogging in larger text settings.