Serif Other Noho 1 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, beauty, invitations, packaging, elegant, delicate, refined, whimsical, display elegance, luxury branding, decorative flair, hairline, calligraphic, swashy, didone-like, ornamental.
A very fine, hairline serif with pronounced thick–thin modulation and a crisp, polished finish. Many letters feature small, calligraphic entry strokes and curled terminals that read as restrained swashes rather than full script forms. The capitals are tall and poised with long, tapered verticals and subtle, pointed serifs; several glyphs introduce decorative hooks (notably in C, G, J, Q, R, and S) that add sparkle while keeping the overall structure legible. Lowercase forms are narrow and airy with a light rhythm, rounded bowls, and occasional teardrop-like terminals; figures follow the same ultra-light, high-contrast logic with simple, elegant curves.
Well suited to fashion and beauty branding, magazine headlines, pull quotes, and elegant packaging where a refined, high-contrast voice is desirable. It also fits invitations and event materials, especially when used at display sizes with generous spacing and a clean background.
The tone is upscale and graceful, with a slightly playful, boutique flourish. Its hairline contrast and ornamental terminals suggest sophistication and ceremony, while the gentle curls keep it from feeling severe or purely classical.
The design appears intended as a display serif that blends classical high-contrast structure with subtle swash-like detailing to create a luxurious, decorative voice for branding and headline typography.
Because the strokes are extremely thin in places, the design reads best where clean reproduction and ample size preserve the hairlines and delicate terminals. The decorative cues are consistent across uppercase, lowercase, and numerals, giving the set a cohesive, ornamental personality.