Sans Normal Walid 7 is a regular weight, narrow, medium contrast, upright, very short x-height font.
Keywords: headlines, posters, branding, packaging, book covers, quirky, playful, retro, whimsical, bookish, personality, display charm, retro appeal, whimsy, monoline-ish, high-waisted, looped descenders, spurless, open counters.
This typeface is a clean, lightly modulated sans with a hand-drawn, calligraphic lean. Strokes stay mostly even with subtle swelling at turns, and terminals are frequently rounded or gently tapered rather than sharply cut. Proportions are tall and slim, with compact lowercase bodies and long ascenders/descenders; several lowercase letters use distinctive looped descenders (notably j, g, y), creating a lively vertical rhythm. Counters are generally open and round, and the overall spacing feels airy, with punctuation and dots appearing relatively prominent against the small lowercase.
It suits display settings where personality matters: headlines, poster copy, packaging, and branding that wants a friendly, offbeat imprint. It can also work for short passages in book covers or chapter titles, where its tall proportions and distinctive loops add atmosphere without requiring dense text color.
The tone reads quirky and friendly, with a vintage storybook flavor. Its idiosyncratic loops and soft terminals add charm and personality, giving text a playful, slightly theatrical voice without becoming heavy or ornate.
The design appears intended to blend a simple sans foundation with whimsical, calligraphy-inspired gestures—especially in descenders and select uppercase details—to create a distinctive, boutique voice for display typography.
Uppercase forms mix straightforward geometry with occasional flourish-like joins and asymmetries, producing a varied texture in headlines. Numerals are slender and stylized, with curved details that match the looping lowercase. The font’s character is driven more by distinctive terminals and descenders than by serifs, so it stays readable while still feeling custom.