Sans Normal Askum 5 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, packaging, posters, headlines, friendly, casual, approachable, playful, clean, warmth, readability, approachability, modern simplicity, rounded, humanist, soft, open, bouncy.
A rounded sans with monoline strokes and softly tapered joins that keep the texture even and light. Forms lean on circular and elliptical construction, with generous counters and open apertures that help letters stay distinct at text sizes. Terminals are clean and slightly softened, and curves are broadly drawn, giving the alphabet a smooth, flowing rhythm. Proportions feel balanced and readable, with straightforward caps and a lower-case that stays simple and uncluttered.
Well-suited for interface copy, product packaging, and editorial layouts where a friendly, modern voice is needed. It can also work for posters and headlines when you want a clean sans that still feels personable.
The overall tone is friendly and relaxed, with a mild hand-drawn warmth despite its consistent stroke weight. Its roundness and open shapes read as approachable and informal rather than technical or stern.
The design appears intended to provide an easygoing, contemporary sans that prioritizes clarity and comfort, using rounded geometry and open counters to stay legible while projecting a warm, casual personality.
In running text, spacing and shapes create a calm, even color without sharp interruptions, while round characters (like o/e) and gentle diagonals (like v/w/y) contribute to a slightly bouncy cadence. Numerals match the same rounded construction and appear designed to sit comfortably alongside the letters in mixed copy.