Sans Normal Asgoj 1 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: branding, packaging, posters, children’s, headlines, playful, friendly, quirky, casual, retro, approachability, playfulness, informality, softness, display clarity, rounded, bouncy, soft, informal, open.
A rounded sans with monoline strokes and softly inflated curves, combining near-circular bowls with slightly uneven, hand-drawn geometry. Corners are consistently eased, terminals read as blunt and rounded, and counters are generally open, keeping forms legible despite the casual construction. Proportions vary across the set, with some letters appearing wider and more top-heavy, while others are narrower and more compact, creating a lively rhythm. The lowercase shows a modest x-height with simple, single-storey forms and uncomplicated joins, while the numerals follow the same rounded, gently irregular style.
Well-suited for branding, packaging, posters, and display settings where a friendly, informal voice is desired. It can also work for short captions, invitations, and children-oriented materials, especially at medium-to-large sizes where the rounded details and lively rhythm are most apparent.
The overall tone is warm and approachable, with a bouncy, slightly whimsical personality that feels human and unpretentious. Its mild irregularities and soft curves suggest a playful, handmade sensibility without becoming overly decorative.
The design appears intended to deliver a clean sans foundation with added personality through softened construction and subtly irregular proportions. It aims to feel approachable and fun while remaining readable and coherent across uppercase, lowercase, and numerals.
The uppercase has a simple, sign-like clarity, while the lowercase and figures introduce more character through subtle wobble and asymmetry. Rounded shapes like O, Q, and 0 read as prominent and friendly, and the set maintains consistent stroke weight and curvature across letters and digits.