Sans Normal Lomil 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Afical' and 'Expline' by Formatype Foundry, 'Urania' by Hoftype, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, punchy, impact, emphasis, motion, modernity, visibility, oblique, chunky, rounded, soft-cornered, geometric.
A heavy, oblique sans with broad proportions and compact internal counters that create strong, dark typographic color. Letterforms lean consistently with smooth, rounded curves and largely uniform stroke thickness, producing a clean, low-contrast rhythm. Terminals are crisp but not sharp, and the geometry favors simple, sturdy shapes—circular bowls, wide shoulders, and stable diagonals—giving the alphabet a cohesive, blocky presence. Numerals match the letters in weight and stance, with large forms and simplified construction for immediate legibility at display sizes.
Best suited to headlines, large-format graphics, and short bursts of text where impact matters—such as sports identity, event promos, packaging callouts, and bold brand statements. It can work for subheads or UI highlights when used sparingly, but the dense weight and tight counters favor display settings over long reading.
The overall tone is bold and forward-leaning, with a dynamic, athletic feel. It reads as confident and attention-seeking, projecting speed and impact while staying friendly due to its rounded, geometric construction.
This design appears intended to deliver maximum visual punch in an uncomplicated, contemporary sans structure. The pronounced oblique stance and robust geometry suggest an emphasis on speed, confidence, and high visibility in branding and promotional contexts.
Spacing appears generous enough to keep dense shapes from clogging, while the thick strokes and small counters make the face most effective when given room or set large. The slant is strong and uniform, which adds motion and emphasis without introducing decorative flourishes.