Sans Normal Pokof 4 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Fritz Display' by Designova, 'FF Dax Compact' by FontFont, 'Gotham' by Hoefler & Co., 'Duotone' by Match & Kerosene, 'Calps' by Typesketchbook, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, stickers, playful, chunky, friendly, retro, poster-like, impact, friendliness, compactness, branding, display, rounded, compact, heavy, soft corners, bulky.
A compact, heavy sans with rounded terminals and softly squared corners. Strokes stay broadly consistent, producing solid, blocky silhouettes with minimal modulation. Counters are tight and apertures tend to be small, giving the face a dense, punchy texture; curved letters (C, O, S) read as rounded-rect forms rather than perfect circles. The lowercase uses single-storey forms (a, g) and sturdy, simplified constructions, while numerals are similarly chunky with closed, compact interior spaces.
Best suited to display settings where impact matters: posters, headlines, packaging, and logo wordmarks. It can also work well for short UI labels or signage at larger sizes, but the dense counters suggest avoiding very small text or long paragraphs where internal spaces may close up.
The overall tone is bold and approachable, with a slightly toy-like, retro sign-painting feel. Its dense shapes and softened corners keep it friendly rather than severe, leaning toward energetic, informal display typography.
The design appears intended to deliver maximum visual weight in a compact footprint while staying friendly and legible. Rounded corners and simplified, single-storey lowercase forms suggest an emphasis on approachable branding and high-impact display use.
The tight counters and compact spacing in the sample text create a dark, continuous rhythm that favors large sizes. Uppercase forms look particularly stable and block-forward, while the lowercase maintains a straightforward, utilitarian clarity with minimal detailing.