Serif Normal Ogrog 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Mamontov' by omtype (names referenced only for comparison).
Keywords: editorial, book text, headlines, magazine, packaging, traditional, authoritative, literary, robust, readability, authority, traditionalism, editorial tone, strong texture, bracketed, oldstyle, calligraphic, compact, ink-trap-like.
A robust serif with bracketed, wedge-like terminals and a gently calligraphic, oldstyle construction. Strokes show noticeable but restrained contrast, with heavy verticals and slightly tapered joins that keep counters open at text sizes. The curves are full and rounded (notably in C, O, and lowercase bowls), while diagonals in V/W/X and the leg of R add a crisp, carved rhythm. Serifs are firm and slightly flared rather than slabby, and the overall texture reads dense yet even in paragraph settings.
Well-suited to editorial typography such as magazines, book interiors, and essays where a strong serif texture is desired. The weight and crisp serifs also make it effective for headings, pull quotes, and short-form display in posters or packaging that benefits from a traditional, authoritative tone.
The face conveys a classic, bookish tone with a confident, institutional presence. Its weight and pronounced serifs give it an authoritative, slightly nostalgic voice suited to traditional publishing aesthetics while still feeling sturdy and contemporary enough for modern editorial layouts.
The design appears intended as a dependable, conventional serif with a strong presence and familiar reading rhythm. Its sturdy serifs, moderate contrast, and compact, oldstyle details suggest a focus on producing an assertive page color and clear letterforms for editorial and text-forward work.
Lowercase forms lean toward oldstyle behavior with a two-storey a, a compact e, and a narrow, sturdy r; the g is double-storey and tightly constructed. Numerals are strong and characterful with substantial bases and clear silhouettes, matching the text weight well. In the sample text, spacing and color produce a dark, steady paragraph texture that favors clarity over delicacy.