Sans Normal Rulav 1 is a light, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body copy, editorial, branding, signage, friendly, modern, approachable, casual, clean, general purpose, legibility, neutral branding, friendly tone, rounded terminals, open apertures, soft geometry, humanist touch, monoline.
A clean sans with softly rounded terminals and a predominantly monoline stroke. The letterforms lean on simple geometric curves but keep a mild humanist warmth in the joins and proportions. Counters are open and generous, with smooth, even curves in C/O and straightforward verticals in H/N. The lowercase shows simple, readable constructions (single‑storey a and g), and numerals follow the same rounded, understated rhythm for consistent texture in text.
It suits interface labels and product UI where clarity and a gentle tone matter, and it holds up well in longer passages for editorial or general-purpose body copy. The clean shapes and open counters also make it a practical option for simple branding systems and straightforward signage.
The overall tone is friendly and contemporary, with a relaxed, unpretentious voice. Rounded endings and open shapes keep it welcoming and easygoing rather than technical or severe.
The design appears aimed at a versatile everyday sans that balances geometric simplicity with a softer, more human feel. It prioritizes legibility and an even typographic color while keeping the personality modest and broadly usable.
Stroke endings read as subtly softened rather than sharply cut, which reduces visual stiffness at larger sizes. The design keeps a steady baseline rhythm and even spacing, producing a calm, uniform color in paragraphs while still feeling slightly personable.