Print Utmag 7 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: packaging, posters, headlines, quotes, social graphics, friendly, casual, handmade, lively, quirky, handwritten warmth, informal display, human texture, quick lettering, rounded, brushy, monoline-ish, airy, bouncy.
A narrow, right-leaning handwritten print with a brush-pen feel and gently tapered terminals. Strokes show modest contrast and subtle swelling, with slightly irregular curves and widths that keep the rhythm lively while remaining consistent across the set. Counters are open and rounded, spacing is relatively loose for the narrow proportions, and several forms use simplified, single-story constructions that reinforce the drawn-by-hand character. Capitals are tall and straightforward, while lowercase forms carry more motion through soft entry/exit strokes and occasional flicks.
Well suited to packaging, posters, and short-to-medium headlines where an informal, personable tone is desirable. It can also work for pull quotes, invitations, and social media graphics, especially when paired with a more neutral sans for supporting copy.
The overall tone is warm and approachable, like neat handwriting done quickly but with personality. Its slight slant and bouncy curves give it an energetic, conversational voice that reads as informal rather than formal or technical.
The design appears intended to capture the immediacy of handwritten lettering in a tidy, repeatable font: energetic, readable, and casual, with brush-pen nuances that add charm without turning into fully connected script.
Distinctive brush-like hooks and tapered ends appear in letters such as f, j, y, and z, and the numerals keep a similarly human, slightly uneven flow. The texture stays clean enough for continuous text at larger sizes, but the hand-drawn irregularities remain visible and intentional.