Print Utbod 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, book covers, packaging, posters, greeting cards, friendly, storybook, playful, rustic, casual, handcrafted feel, warm tone, expressive text, casual display, calligraphic, wedge serifs, brushed, lively, organic.
This typeface has a hand-drawn, calligraphic structure with subtly irregular curves and a gently uneven rhythm that keeps the texture lively without becoming messy. Strokes show moderate contrast and frequent tapered terminals, with small wedge-like serifs appearing on many letters. Capitals are broad and slightly animated in their curves, while lowercase forms lean toward a written feel with open counters and soft joins. Figures are similarly human and slightly varied, matching the letterforms rather than looking strictly geometric.
It works well for display and short-to-medium text where a personable, handcrafted tone is desired—such as packaging labels, café or artisan branding, book covers, posters, and greeting cards. The lively stroke endings and calligraphic details make it especially effective at larger sizes in headings and pull quotes.
The overall tone is warm and approachable, with a storybook charm that feels personal and lightly whimsical. Its brush-and-pen character suggests an informal voice—expressive and friendly rather than formal or technical.
The design appears intended to capture the look of quick, confident hand lettering in a consistent digital form—balancing charm and individuality with enough regularity to set coherent paragraphs. Its tapered terminals and wedge-like serifs add a hint of traditional calligraphy while keeping the overall impression casual and contemporary.
Letter shapes show intentional variation in width and stroke endings, creating an organic, hand-rendered color across lines of text. The italic-like movement comes from stroke modulation and curved entry/exit strokes rather than an actual slant, helping the font stay readable while still feeling handmade.