Sans Normal Arbof 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, modern, clean, friendly, neutral, corporate, versatility, clarity, contemporary branding, readability, neutral tone, geometric, open counters, high legibility, even rhythm, crisp terminals.
A clean geometric sans with smooth circular bowls, open apertures, and a calm, even rhythm. Strokes maintain consistent thickness with minimal modulation, and terminals are crisp and mostly straight-cut. Uppercase forms are broad and stable with generous inner space (notably in O, D, and G), while lowercase keeps simple, single-storey shapes where shown (a, g) and straightforward constructions elsewhere. Numerals follow the same geometric logic with clear, rounded forms and balanced proportions.
This font works well for user interfaces, product branding, and informational signage where quick recognition and a tidy texture matter. Its broad, geometric forms also suit headlines, posters, and presentation typography, staying readable at larger sizes and maintaining a polished, contemporary feel.
The overall tone is modern and straightforward, leaning friendly rather than rigid due to its round forms and open counters. It reads as neutral and professional, suitable for contemporary branding and interface contexts where clarity is prioritized.
The design appears intended to be a versatile, contemporary sans that balances geometric construction with everyday readability. Its restrained detailing and consistent forms suggest a focus on neutrality and clarity across a range of modern communication needs.
Diagonal letters like V, W, X, and Y show clean, sharp joins that add a slightly technical edge, while the round letters keep the texture soft and approachable. Spacing appears comfortable in running text, producing an airy, uncluttered color at display sizes.