Sans Normal Rulov 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, hand-drawn, casual, approachable, playful, human warmth, casual voice, everyday display, approachability, rounded, soft, lively, informal, open.
A soft, rounded sans with subtly calligraphic, hand-drawn construction. Strokes show gentle modulation and slight irregularity, with rounded terminals and smooth joins that keep forms open and legible. Uppercase letters are simple and clean with generous curves, while the lowercase introduces more fluid, handwritten gestures (notably in a, g, y, and the looped descenders), creating an intentionally mixed, lively texture. Numerals are clear and straightforward, matching the font’s rounded rhythm and moderate proportions.
Well suited for branding, packaging, and headline work where a friendly, human voice is desired. It can also work in short to medium text for editorial callouts, children’s or lifestyle contexts, and digital/social graphics where warmth and approachability matter more than strict neutrality.
The overall tone feels warm and personable, balancing clean simplicity with an informal, human touch. It reads as friendly and conversational rather than technical or corporate, with just enough bounce and softness to suggest creativity and ease.
The design appears intended to provide an approachable sans that feels personal and lightly handwritten without becoming a fully script style. By pairing clean uppercase shapes with more gestural lowercase forms, it aims to add charm and individuality while staying readable in everyday display and messaging settings.
The typeface shows a noticeable stylistic contrast between a restrained uppercase and a more expressive lowercase, which adds character in mixed-case text. Curves dominate the design, and counters remain open, helping readability even as the letterforms retain a lightly hand-rendered feel.