Print Ihler 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: posters, packaging, branding, headlines, event promos, brushed, lively, casual, energetic, expressive, handmade feel, display impact, quick brush, retro flair, casual tone, calligraphic, slanted, tapered, dynamic, painterly.
A slanted, brush-driven italic with tapered strokes and a softly modulated rhythm that mimics quick marker or brush lettering. Letterforms are mostly unconnected, with rounded terminals, occasional wedge-like entry strokes, and subtly irregular curves that keep the texture organic. Proportions feel compact with a relatively low x-height, while caps are prominent and slightly condensed in places, creating a punchy headline color. The numerals follow the same handwritten logic, with fluid curves and a few sharp, flicked terminals.
Best suited to short, high-impact text such as posters, packaging callouts, brand marks, event promotions, and editorial headlines where a lively, hand-rendered voice is desirable. It can also work for pull quotes or menu-style display text, especially when set with ample tracking and generous line spacing.
The overall tone is informal and animated, suggesting speed, confidence, and a hand-made immediacy. It reads as friendly and energetic rather than formal, with a hint of retro sign-painting and editorial flair.
The design appears intended to capture the spontaneity of brushed handwriting in a readable, display-oriented alphabet—prioritizing motion, personality, and bold presence over quiet neutrality. Its consistent slant and tapered stroke behavior aim to deliver a cohesive handwritten texture across mixed-case text and numerals.
Stroke endings frequently narrow into points or soft hooks, and many letters show a gentle forward pull that creates consistent motion across words. Counters stay open enough for display use, but the lively stroke variation and tight proportions make the texture feel deliberately expressive rather than mechanically uniform.