Sans Contrasted Selo 7 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, expressive, dynamic, retro, dramatic, playful, expressive display, handcrafted feel, motion emphasis, retro styling, brushlike, calligraphic, tapered, swashy, angular.
An italic, high-contrast sans with a brushlike, calligraphic construction. Strokes show strong thick–thin modulation with sharp, tapered terminals and occasional wedge-like endings rather than true serifs. The forms lean forward with a lively rhythm and slightly irregular, hand-driven contouring, and widths vary noticeably from glyph to glyph. Curves are generous and often asymmetrical, while diagonals and joins can be crisp and angular, creating a punchy silhouette that stays clean despite its expressive stroke behavior.
Best suited to headlines, posters, and brand-forward applications where an expressive italic voice is desired. It can work well for logos, packaging callouts, event graphics, and editorial display lines, especially when set with comfortable spacing and moderate line lengths.
The overall tone is energetic and theatrical, with a retro sign-painting and poster feel. It reads as confident and spirited rather than restrained, bringing motion and personality to short lines of text. The contrast and sharp terminals add drama, while the brushy modulation keeps it approachable and informal.
The design appears intended to deliver a bold, motion-filled italic without relying on serif structures, using calligraphic contrast and tapered terminals to create impact. It prioritizes distinctive shapes and a lively texture for display settings over neutral, text-centric uniformity.
Counters are generally open and rounded, and many letters finish with pointed, flicked endings that emphasize directionality. Numerals follow the same calligraphic logic, mixing sturdy bowls with hairline entry/exit strokes, which reinforces the handmade, display-forward character.