Sans Normal Kedeb 4 is a very bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Formata' by Berthold and 'FF Dax' by FontFont (names referenced only for comparison).
Keywords: posters, sports branding, headlines, packaging, social ads, sporty, assertive, energetic, modern, headline, impact, speed, space-saving, modern branding, condensed, slanted, rounded, compact, punchy.
A compact, slanted sans with heavy, tightly packed shapes and rounded bowls. Curves are smooth and elliptical, while terminals are clean and mostly blunt, giving the letters a crisp, cut-from-solid feel. Counters are relatively small for the weight, and the rhythm is fast and forward-leaning, with numerals and capitals matching the same condensed, unified stance.
Best suited to large sizes where its dense weight and slanted posture can deliver impact—such as headlines, posters, sports and fitness branding, and bold promotional graphics. It can also work for short UI labels or packaging callouts when space is limited and a compact, high-contrast word shape is desirable.
The overall tone is energetic and forceful, suggesting speed, motion, and competitive intensity. Its strong, compressed presence reads as contemporary and attention-grabbing, with a confident, no-nonsense voice that fits bold messaging.
Likely designed to provide a high-impact, space-efficient display voice with a strong sense of motion. The goal appears to be maximizing punch and legibility at headline sizes while keeping forms smooth, modern, and consistently slanted.
The slant is consistent across uppercase, lowercase, and figures, which helps maintain a cohesive texture in longer lines. Round letters like C, O, and G keep a smooth silhouette, while diagonals (V, W, X, Y) add sharp emphasis that increases the sense of momentum.