Sans Normal Kedeb 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Formata' and 'Formata W1G' by Berthold, and 'Frutiger' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, dynamic, modern, punchy, impact, momentum, emphasis, modernity, clarity, slanted, compact, rounded, heavy, energetic.
A heavy, slanted sans with broad, rounded curves and largely uniform stroke weight. The letterforms are compact and sturdy, with smooth terminals and minimal detailing, giving the shapes a clean, contemporary silhouette. Counters are relatively tight in places (notably in rounded and bowl forms), and the overall rhythm favors solid mass and clear, simplified geometry over delicate nuance.
Best suited to short-to-medium headlines where impact and motion are priorities—such as posters, bold brand marks, sports and fitness graphics, and packaging callouts. In text blocks it creates a strong, dense color, so it works well for emphatic subheads, pull quotes, and tight display settings rather than long-form reading.
The font reads confident and energetic, with an athletic, forward-leaning momentum. Its bold presence and smooth, rounded construction suggest a contemporary tone that feels direct and action-oriented rather than formal or refined.
The design appears aimed at delivering maximum visual punch with a streamlined, modern sans structure and a consistent slant for speed and emphasis. It prioritizes strong silhouettes and cohesive texture, making it effective for attention-grabbing display typography.
Capitals maintain strong, simplified structures, while the lowercase shows a similarly compact build and consistent slant, helping lines of text hold together as dark, cohesive blocks. Numerals match the same robust, rounded treatment, supporting a uniform look across mixed alphanumeric settings.