Sans Normal Oglu 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Almanach' by Dada Studio and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, modernity, display, rounded, compact, geometric, blocky, high-impact.
A heavy, rounded sans with broad, simplified shapes and soft corners. Curves are constructed from near-circular bowls and smooth arcs, while terminals end cleanly without ornament. The overall rhythm is sturdy and compact, with generous counters that stay open at large sizes and a consistent stroke presence across straight and curved elements. Uppercase forms feel wide and stable, and the numerals are chunky and highly legible with clear distinctions between similar shapes.
This font performs best in display roles such as headlines, posters, storefront or wayfinding signage, and brand marks where strong presence is needed. It also suits packaging and promotional graphics that benefit from a bold, friendly tone, and it can work for short UI labels or calls-to-action when space allows.
The tone is assertive and upbeat, with a friendly, approachable solidity. Its rounded geometry reads contemporary and slightly playful, making the voice feel welcoming rather than severe even at very large weights.
The design appears intended to deliver maximum impact with minimal fuss: a clean, rounded sans optimized for attention-grabbing typography and straightforward legibility. Its geometry and soft corners suggest a contemporary, approachable display workhorse for branding and advertising contexts.
The design emphasizes clarity through simple construction and large interior spaces, which helps maintain readability in display settings. The lowercase has a straightforward, utilitarian feel that pairs well with the robust uppercase for punchy headlines and short copy.