Sans Other Obhu 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Brocks' by Par Défaut (names referenced only for comparison).
Keywords: headlines, logotypes, posters, packaging, game ui, arcade, industrial, retro, tech, impact, retro tech, display presence, modular construction, blocky, geometric, squared, pixelated, stencil-like.
A heavy, block-built sans with squared outlines, sharp corners, and a modular, almost pixel-grid construction. Counters are small and rectangular, often formed as punched-in slots that create a compact, high-impact texture. Strokes are mostly monolinear with occasional step-like notches and angled cuts that add a mechanical rhythm, while the tall lowercase and short ascenders keep the silhouette dense and upright. Spacing reads slightly uneven by design, reinforcing the constructed, display-forward character rather than a neutral text flow.
This font is best suited to short, prominent settings such as headlines, branding marks, posters, and packaging where its blocky geometry can be appreciated. It also fits interface motifs like game titles, arcade-themed graphics, and tech or industrial signage-style compositions, particularly when used with ample size and spacing.
The overall tone feels arcade-inspired and utilitarian, with a retro-digital edge that suggests screens, machinery, and game UI. Its chunky forms and cut-in details project strength and bluntness, giving headlines a bold, tech-forward attitude.
The letterforms appear intentionally constructed from modular, squared components to evoke a digital/industrial aesthetic while maintaining clear, punchy silhouettes. The added notches and inset counters seem designed to introduce personality and a sense of mechanical detailing without resorting to curves or ornament.
The design relies on consistent rectangular apertures and squared terminals, producing strong word shapes at larger sizes. At smaller sizes, the tight counters and internal cuts may visually fill in, so it benefits from generous sizing and breathing room around it.