Sans Superellipse Haguj 6 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Black Square' by Agny Hasya Studio, 'Mercurial' by Grype, 'ITC Handel Gothic' and 'ITC Handel Gothic Arabic' by ITC, and 'Obvia Expanded' and 'Obvia Wide' by Typefolio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, tech, futuristic, industrial, confident, sporty, modernization, impact, tech feel, clarity, square-rounded, geometric, compact, sturdy, high impact.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and very consistent stroke weight. Curves resolve into softened corners rather than true circles, producing squarish counters and broad, flat terminals throughout. Proportions lean horizontal, with generous widths and tight, efficient apertures that keep forms compact and dense. Diagonals in A, K, V, W, X, and Z are straight and decisive, while numerals follow the same rounded-corner logic for a unified, engineered texture.
Best suited to short, high-impact settings such as headlines, logos, posters, and product packaging where its strong geometry can carry a design. It also works well for wayfinding and UI-style labels when a bold, engineered voice is desired, especially at medium to large sizes where the rounded-corner details stay clear.
The overall tone is modern and assertive, with a tech-forward, manufactured feel. Its squircle geometry and chunky presence read as sporty and contemporary, suggesting interfaces, hardware, and high-energy branding more than editorial elegance.
The design appears intended to merge a friendly rounded silhouette with a precise, rectilinear framework, creating a distinctive “squircle” identity. It prioritizes clarity, consistency, and punchy presence, aiming for a contemporary, technology-oriented look that remains approachable.
Round letters like O/Q appear as rounded squares with evenly distributed weight, and the lowercase maintains the same geometric discipline, including single-storey forms where applicable. The punctuation and dots are simple and solid, reinforcing the utilitarian, no-nonsense rhythm in text.