Sans Superellipse Haguj 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Handel Gothic' by Bitstream, 'EF Handel Sans' and 'Handel Gothic EF' by Elsner+Flake, 'ITC Handel Gothic' and 'ITC Handel Gothic Arabic' by ITC, 'Handel Gothic' by Linotype, and 'Handel Gothic' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, tech, industrial, confident, modern, sporty, impact, clarity, modernity, distinctiveness, approachability, rounded, geometric, squared, sturdy, compact.
A heavy, geometric sans built from rounded-rectangle (superellipse) forms, with broad curves and flattened terminals that create a squared-yet-soft silhouette. Strokes are consistently thick and even, producing a dense, high-impact color on the page. Counters tend to be roomy and squared-off, and the overall construction favors clean geometry over calligraphic modulation, with minimal stroke contrast and no visible flaring. The lowercase is straightforward and utilitarian, with short, flat-ended joins and a generally compact, engineered feel.
This style performs best in display contexts such as headlines, posters, brand marks, packaging, and signage where its dense weight and rounded-square geometry can project clarity and strength. It can also work for short UI labels or navigation elements when a robust, modern tone is desired, particularly at larger sizes.
The tone is assertive and contemporary, balancing friendly rounding with a tough, machine-made presence. It reads as tech-forward and sports-minded—confident without feeling ornamental—giving copy a punchy, no-nonsense voice.
The design appears intended to deliver a bold, contemporary sans with a distinctive superellipse skeleton—combining squared geometry for efficiency and impact with rounded corners for approachability and smoothness.
The rounded-square logic is especially apparent in circular letters and bowls, which avoid perfect circles in favor of squarer curves. The overall rhythm is blocky and stable, making the font feel anchored and well-suited to large, attention-driven settings.