Sans Normal Veruj 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Prelo Pro' by Monotype, 'Interval Next' and 'Metronic Pro' by Mostardesign, and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, advertising, posters, editorial, modern, friendly, clean, dynamic, casual, approachability, readability, modernity, motion, emphasis, rounded, oblique, humanist, open, smooth.
This is a rounded, oblique sans with smooth, low‑contrast strokes and softly finished terminals. The letterforms lean consistently forward with a steady rhythm, using open apertures and generous internal counters that keep shapes readable even as they slant. Curves are built from broad circular/elliptical geometry, while straights are slightly softened, avoiding hard corners. Uppercase proportions feel simple and sign-like, and the lowercase shows a single-storey “a” and “g” with uncomplicated, contemporary construction. Figures are similarly rounded and straightforward, matching the text color and curvature of the alphabet.
It suits interface copy, product pages, and brand systems that want a contemporary, personable voice. The italicized, rounded forms also work well for short headlines, pull quotes, packaging, and promotional graphics where a clean but lively emphasis is needed.
The overall tone is modern and approachable, with a gentle, informal energy from the italic stance and rounded details. It reads as friendly and practical rather than strict or technical, giving text a light, forward-moving feel without becoming decorative.
The design appears intended to provide a versatile italic sans that feels current and friendly, emphasizing rounded geometry and open readability. It balances a smooth, contemporary construction with an energetic forward lean for emphasis and motion in text.
The slant is pronounced enough to create motion, but the generous counters and open joins help preserve clarity in continuous reading. Diagonal-heavy letters (like K, V, W, X) maintain a consistent stroke presence, reinforcing an even, cohesive texture across words and lines.