Sans Normal Vedim 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, approachable, casual, contemporary, soft, friendly emphasis, modern clarity, soft neutrality, conversational tone, rounded, humanist, informal, open apertures, airy.
This typeface is a rounded sans with a clear rightward slant and softly tapered stroke endings. The forms lean on smooth curves and open bowls, with gently squared terminals in places that keep the texture even and readable. Counters are generous, joins are smooth, and the overall rhythm feels relaxed rather than rigidly geometric. Numerals follow the same soft, slightly slanted construction, maintaining consistent weight and a tidy, uncluttered silhouette.
It works well for user interfaces and product experiences that need a friendly voice, as well as branding systems seeking a soft, contemporary tone. The slanted stance and rounded shapes also suit packaging, posters, and headlines where an approachable, energetic emphasis is desired without becoming decorative.
The overall tone is warm and conversational, with an easygoing italic movement that adds friendliness and momentum. Its rounded construction avoids sharpness, giving it a modern, approachable personality suited to informal communication.
The design appears intended to provide an italicized sans voice that stays readable and modern while feeling personable. Its rounded, open construction suggests a focus on clarity and warmth, with a steady texture that supports both short messages and longer passages.
The italic angle is noticeable in both lowercase and capitals, creating a cohesive forward motion in text. The lowercase shows a single-storey feel in key shapes and broad, open interiors that help maintain clarity at display and paragraph sizes.