Sans Normal Afbiw 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Ipsum Sans' and 'Ipsum Semi' by Rawblind Basetype (names referenced only for comparison).
Keywords: branding, sportswear, posters, headlines, packaging, dynamic, sporty, contemporary, confident, friendly, add motion, modernize tone, boost impact, improve clarity, oblique, geometric, rounded, clean, open counters.
A clean oblique sans with broad proportions and smooth, low-contrast strokes. The letterforms lean consistently to the right, with rounded bowls, open apertures, and generally straight, decisive terminals that keep the texture crisp rather than calligraphic. Uppercase forms feel sturdy and geometric (notably the circular O/Q and broad C/G), while the lowercase maintains clear, compact shapes with a single-storey a and g and simple, readable joins. Numerals are similarly wide and even in color, with a straightforward, modern construction and clear differentiation between forms.
Well-suited for branding systems that want a sense of motion, as well as sports and lifestyle applications, posters, and promotional headlines. It can also work for short paragraphs, taglines, and packaging copy where a contemporary oblique voice is desired without sacrificing clarity.
The overall tone is energetic and forward-moving, with a sporty, contemporary attitude. Its broad stance and steady slant convey confidence and motion while the rounded curves keep it approachable rather than aggressive.
Likely designed to deliver a modern, geometric sans voice with built-in momentum, balancing clean construction with an energetic slant for attention-grabbing communication.
Spacing appears comfortable and the glyphs maintain an even rhythm in paragraphs, producing a solid, uniform text color. The slant is strong enough to feel intentional and expressive, yet the shapes remain simple and legible at display-to-text sizes.