Sans Normal Addiy 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Urania' by Hoftype, 'Monto Screen' by Lucas Tillian, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, 'Identidad' by Punchform, and 'Eastlane' by Stawix (names referenced only for comparison).
Keywords: ui text, editorial, presentations, corporate branding, signage, modern, clean, technical, efficient, neutral, emphasis, clarity, modernization, utility, motion, oblique, monoline, geometric, open apertures, rounded bowls.
A slanted, monoline sans with smooth, geometric construction and consistently rounded bowls. Curves read as circular/elliptical and counters are relatively open, giving letters like C, G, O, and e a clear, uncluttered interior. Terminals are clean and mostly straight-cut, with crisp joins and a restrained, engineered feel rather than calligraphic modulation. Proportions are balanced with a moderate x-height and a steady rhythm across mixed-case text; the figures follow the same oblique, uniform-stroke logic for a cohesive texture.
Works well for UI and product typography where a clean, modern oblique is needed for emphasis, labels, or secondary hierarchy. It also suits editorial callouts, presentations, and corporate materials that benefit from a brisk, contemporary tone, and can hold up in short signage and wayfinding where clarity matters.
The overall tone is contemporary and functional, with an italic/oblique energy that suggests motion and immediacy. Its clean geometry and low-ornament detailing feel businesslike and technical, suitable for interfaces and modern branding that aims to appear streamlined rather than expressive.
The design appears intended as a utilitarian italic companion for modern sans typography, prioritizing clarity, consistency, and a streamlined geometric feel. It aims to deliver emphasis and forward motion while keeping shapes simple and readable in continuous text.
Uppercase forms are compact and stable, while the lowercase maintains clear differentiation and legibility at text sizes. The oblique angle is consistent across letters and numerals, producing a forward-leaning texture without becoming overly narrow or compressed.