Sans Normal Asrum 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, casual, playful, approachable, modern, approachability, everyday readability, soft modernity, brand personality, rounded, soft, informal, humanist, quirky.
A rounded sans with softly inflated curves and gently tapered stroke endings that often read as subtly brush-like. Letterforms are open and airy with broad proportions, large counters, and a calm, even rhythm. Geometry leans circular (notably in O/C/G and numerals), while joins and terminals stay smooth rather than sharply mechanical, giving the outlines a hand-touched regularity. Spacing appears comfortable and the overall texture is clean, with simple, uncluttered shapes that stay consistent across caps, lowercase, and figures.
This font works well for friendly branding, packaging, and promotional graphics where a soft, contemporary voice is desired. Its open forms and steady rhythm also make it a solid option for UI labels, short paragraphs, and educational or lifestyle content, especially at medium sizes and above.
The tone is warm and personable, balancing modern simplicity with an informal, slightly quirky softness. It feels conversational and inviting rather than corporate, making it well suited to designs that want clarity without stiffness.
The design appears intended to deliver an approachable, modern sans voice with softened geometry and a lightly hand-drawn finish. It prioritizes clarity and ease of reading while adding personality through rounded terminals and gently varied stroke behavior.
Distinctive details include rounded, slightly asymmetric terminals (seen in strokes like J, r, and t) and a generally generous aperture treatment that keeps small shapes readable. Numerals follow the same rounded logic and appear designed for straightforward, everyday use rather than strict tabular uniformity.