Sans Normal Ekdih 2 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, packaging, posters, modern, elegant, airy, refined, contemporary voice, clean readability, editorial tone, sleek display, monolinear, open apertures, round terminals, slanted, upright stress.
A slanted, monolinear sans with gently rounded curves and clean, open counters. Strokes stay relatively even while subtle modulation appears at joins and in curved sections, keeping the texture crisp rather than mechanical. The capitals are streamlined and wide-set with generous internal space, while the lowercase maintains a balanced x-height and a smooth, slightly calligraphic rhythm. Figures are open and straightforward, with simple construction and consistent slant across the set.
Well-suited to editorial typography such as magazine decks, pull quotes, and article intros where a refined slanted voice is desirable. It also fits branding and packaging systems that want a clean, contemporary tone with a hint of sophistication, and works for display copy in posters and headlines when set with ample tracking.
The overall tone is modern and polished, with an understated elegance that reads calm and professional. Its slant adds motion and friendliness without becoming playful, giving text a lightly editorial, fashion-forward feel.
The design appears intended to deliver a contemporary italic voice that stays clean and readable, combining geometric smoothness with a restrained humanist liveliness. It aims for a versatile texture in text while still offering a sleek presence for headlines.
Spacing appears comfortable and even in running text, producing a light, breathable color on the page. Round terminals and open apertures help maintain clarity at smaller sizes, while the consistent angle keeps words cohesive across mixed-case settings.