Sans Normal Egmav 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, posters, packaging, elegant, refined, contemporary, calm, literary, modern italic voice, refined emphasis, editorial tone, clean readability, slanted, clean, airy, open, smooth.
This typeface is a slanted, clean-lined design with smooth, rounded curves and a gentle, even stroke texture. Letterforms feel open and lightly drawn, with generous counters and a streamlined construction that keeps terminals and joins tidy rather than ornate. The overall rhythm is consistent and flowing, with an oblique cursive motion that reads as intentional and controlled rather than calligraphic.
It suits editorial typography, magazine features, and brand identities that benefit from a refined italic voice without heavy ornamentation. The clean curves and open forms also work well for headlines, pull quotes, and packaging copy where a contemporary, elegant slant can add distinction while staying legible.
The tone is polished and understated, suggesting modern sophistication with a quiet, literary feel. Its restrained detailing and smooth slant give it a poised, editorial character that feels more elegant than casual, while remaining approachable and clear.
The design appears intended as a modern, streamlined italic for sans-serif typography—prioritizing smooth readability, even texture, and a graceful forward slant for emphasis and voice. It aims to provide a sophisticated, fluid companion style that can elevate display and text settings without relying on high contrast or decorative flourishes.
Uppercase forms appear balanced and simple, while the lowercase introduces a more cursive, single-storey feel in several letters, reinforcing the sense of forward motion. Numerals share the same light, rounded treatment and integrate smoothly with text, supporting a cohesive typographic color across mixed content.