Serif Other Deju 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, playful, retro, whimsical, storybook, circus, display impact, retro flavor, friendly tone, novelty styling, flared serifs, bulbous, bouncy, chunky, soft-edged.
A heavy display serif with rounded, bulbous stroke endings and flared, bracket-like serifs that read more sculpted than sharp. The outlines are smooth and slightly irregular in rhythm, with noticeable modulation between thick stems and narrower joins that gives the letters a carved, theatrical feel. Proportions are broad and sturdy with generous counters where possible, and several characters show subtly asymmetric terminals and lively curves that keep the texture animated in text.
Best suited to large-size applications such as posters, event headlines, brand marks, packaging fronts, and short promotional lines where its character can carry the message. It can also work for theatrical or novelty signage and editorial display settings that want a vintage, upbeat accent.
The overall tone is jovial and theatrical, evoking vintage show cards, storybook headings, and lighthearted signage. Its bouncy silhouettes and chunky serifs feel friendly rather than formal, projecting a humorous, approachable personality.
The design appears intended to deliver maximum visual personality and impact through exaggerated weight, softened serif shapes, and animated curves, prioritizing charm and memorability over neutrality. It’s built for display communication where a retro, playful voice is desirable.
In running text the forms create a distinctive, high-impact color with pronounced word shapes; the playful terminal shaping is especially evident in curved letters and diagonals, adding a hand-crafted flavor. The numerals match the exuberant, rounded construction and maintain strong presence at display sizes.