Sans Normal Ohbev 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, direct, clean, impact, clarity, modernity, approachability, geometric, rounded, heavyweight, open counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, circular bowls. Strokes maintain a steady, low-contrast weight, producing a solid, even color in text. Curves are clean and well-rounded, while joins and terminals are mostly blunt and straightforward, giving the forms a sturdy, contemporary feel. Counters are generally open and simple, and the overall rhythm is compact and consistent, especially in the lowercase where round letters stay very regular.
This font performs best where strong presence and clarity are needed: headlines, brand marks, packaging, posters, and display-heavy layouts. The wide stance and dense stroke weight also make it suitable for short UI labels or signage at larger sizes where immediate legibility and impact matter.
The tone is modern and self-assured, with a friendly edge from the rounded geometry. Its strong weight and uncomplicated construction read as direct and practical, suited to work that needs to feel clear, stable, and contemporary rather than delicate or formal.
The design appears intended to provide a robust, geometric sans voice with high visual impact and dependable readability. Its consistent stroke weight and round construction suggest a focus on a clean, contemporary aesthetic that stays clear in bold, attention-grabbing settings.
The shapes lean toward geometric construction: round letters like O/C/G are close to circular, and diagonals (V/W/Y) are sturdy and emphatic. The lowercase includes simple, single-storey-style forms where visible (notably the round-based letters), reinforcing an approachable, contemporary voice in running text.