Sans Normal Orbay 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Kievit' by FontFont, 'Linotype Aroma' and 'Linotype Aroma No. 2' by Linotype, 'TheSans' by LucasFonts, 'Plusquam Sans' by Typolis, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, pragmatic, sporty, impact, clarity, approachability, modernity, utility, geometric, rounded, compact, sturdy, high impact.
A heavy sans with rounded, geometric construction and broadly even stroke weight. Curves are full and smooth, while joins and terminals tend to be clean and slightly softened rather than sharply cut. Counters are relatively compact, giving letters a dense, solid color on the page; the lowercase bowl shapes (a, e, g) read as closed and sturdy. Overall proportions feel slightly compact with a stable baseline and consistent verticals, producing a strong, uniform rhythm in text and display settings.
This face is well suited for headlines, logos, packaging, and signage where strong presence and quick recognition matter. It can also work for short blocks of interface copy, labels, and callouts, particularly when clarity and a modern, friendly tone are desired.
The tone is straightforward and energetic, with a friendly softness coming from the rounded forms. Its weight and compact counters lend authority and immediacy, while the overall geometry keeps it contemporary and approachable rather than formal.
The design appears intended to deliver a contemporary, high-impact sans that stays approachable through rounded geometry and restrained detailing. It prioritizes clarity and visual punch over delicacy, aiming for reliable performance in attention-grabbing typography.
Uppercase forms appear broad and stable, with simple, no-nonsense construction. Numerals match the letterforms in weight and curvature, maintaining a cohesive set for headings and short UI-style strings. The dense texture suggests best performance with a bit of breathing room in tracking and line spacing, especially at smaller sizes.