Sans Normal Nirev 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modern branding, display strength, rounded, clean, sturdy, geometric, high impact.
A heavy, wide sans with large, open counters and smoothly rounded curves paired with crisp straight strokes. Proportions feel expansive and stable, with broad bowls and generous interior space that keep forms clear even at dense weights. Terminals are mostly blunt and clean, and joins are firm with minimal finesse, producing a solid, poster-ready silhouette. Overall rhythm is even and consistent, emphasizing strong horizontal presence and simple geometry.
This font performs best in display contexts such as headlines, posters, branding wordmarks, signage, and packaging where strong presence and quick readability are priorities. It can also work for short UI labels or calls-to-action when ample spacing is available, but its broad proportions and heavy color are most effective at larger sizes.
The tone is bold and approachable: assertive without feeling aggressive. Its wide stance and rounded shapes give it a contemporary, friendly character that reads as confident and direct, well-suited to attention-grabbing messaging.
The design appears intended to deliver a contemporary, high-impact sans that stays legible through generous counters and simplified, geometric construction. Its wide proportions and sturdy strokes suggest a focus on bold communication and approachable branding rather than delicate typographic nuance.
In the sample text, the weight and width create a compact texture at large sizes, with distinct letter shapes that remain readable thanks to the open counters. The numerals and capitals carry a similarly robust, straightforward construction, reinforcing a cohesive display-driven feel across the set.