Sans Normal Okkid 23 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Acto' by Monotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, display impact, clarity, modern neutrality, brand presence, geometric, rounded, compact, solid, neutral.
A sturdy sans with largely geometric construction and generous rounding in bowls and terminals. Strokes are thick and even, with clean joins and minimal modulation, producing a compact, high-impact texture in text. Counters are open but not oversized, and curves (C, G, O, S) read as smooth, near-circular forms. The lowercase is simple and workmanlike, with a single-storey a and g, short ascenders/descenders, and straightforward punctuation-like details in the numerals; overall spacing feels tight and efficient for display use.
This font is well suited to headlines, posters, and brand marks where a solid, contemporary sans is needed. Its compact, even texture also works for signage and packaging callouts where quick recognition and strong contrast against the background are priorities.
The overall tone is modern and direct, with a friendly softness from the rounded forms but a decisive, no-nonsense presence from the heavy strokes. It feels contemporary and practical rather than expressive, making it read as confident and dependable in headlines.
The design appears intended as a versatile, high-impact sans that stays neutral and readable while still feeling contemporary. It prioritizes simple geometry, consistent stroke weight, and smooth curves to deliver a dependable display voice across a range of modern graphic contexts.
Capitals are broad and stable, and diagonals (A, V, W, Y) are clean and consistent, helping the face keep a crisp rhythm at large sizes. Numerals are straightforward and legible, matching the same rounded, even-stroke logic as the letters.