Sans Normal Bubid 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, practical, clarity, versatility, modern utility, neutral branding, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes are even and consistent, with simple terminals and minimal contrast, creating a calm, steady texture in text. Counters are generally open and well-proportioned, and round letters (like O and C) read as near-circular forms. The lowercase shows straightforward, contemporary shapes (single-storey a and g), while figures are clear and simply drawn, supporting a tidy, utilitarian appearance.
This font fits comfortably in interface copy, product UI, and general-purpose body text where a steady, readable sans is needed. It also works well for headings and navigation in editorial layouts, wayfinding or labels, and presentation slides that benefit from a clean, contemporary sans.
The overall tone is modern and neutral, with a friendly clarity that feels unopinionated and dependable. Its restrained forms and even rhythm give it a straightforward, functional voice rather than a decorative or expressive one.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric, rounded construction suggests an aim for modern neutrality that performs reliably across both display sizes and continuous reading.
Letterforms favor simplicity and consistency, producing a smooth typographic color across lines of text. The punctuation and numerals match the same plain, geometric logic, keeping the set cohesive for interface and informational use.