Slab Contrasted Wila 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'Alkaria' by Konstantine Studio, 'Bogue' and 'Bogue Slab' by Melvastype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logo marks, sturdy, vintage, assertive, playful, poster-like, impact, retro display, signage feel, distinct texture, chunky, bracketed, ball terminals, ink-trap notches, soft corners.
A heavy, display-oriented slab serif with broad proportions and compact counters. Stems are thick and confident, while the serifs are blocky and slightly bracketed, giving a carved, sign-painter feel rather than a geometric one. Many joins and terminals show small wedge-like notches and scooped cut-ins that add texture and a subtly stamped or wood-type rhythm. Curves are generous and rounded, with occasional ball/teardrop terminals in the lowercase, and the overall letterforms feel robust and tightly set, especially in the sample text.
Best suited to short, high-impact settings such as headlines, posters, storefront-style signage, and packaging where strong texture and unmistakable presence are desirable. It can also work for brand marks and badges, especially when a vintage or handcrafted impression is needed; for paragraphs it performs best at larger sizes with breathing room.
The tone is bold and nostalgic, evoking old posters, western and circus-era signage, and editorial headlines that want to feel emphatic and friendly at once. The decorative notching and rounded terminals add a playful, slightly eccentric character that reads as handcrafted rather than clinical.
The design appears intended to deliver maximum punch with a classic slab-serif foundation, adding distinctive notches and rounded details to create a memorable, old-style display voice. It prioritizes visual impact, texture, and a retro sign/print aesthetic over neutrality.
The numerals are full and prominent, matching the capitals in weight and presence, and the lowercase maintains the same chunky color with only modest differentiation in interior space. In longer lines the dense black mass is a defining feature, so it benefits from generous tracking and ample line spacing when used in text blocks.