Slab Contrasted Vumi 3 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Clarendon BT' by Bitstream and 'DT Augustina Slab' by Deveze Type (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, western, poster, collegiate, assertive, retro, impact, heritage, clarity, display, bracketed, blocky, robust, high-impact, compact counters.
A heavy slab-serif with sturdy, block-like forms and pronounced bracketed serifs. Strokes show clear, controlled contrast, with thick verticals and slightly lighter connecting strokes, creating a strong rhythm in text. The letterforms are wide and generously proportioned, with a tall x-height and relatively tight internal counters that emphasize mass over delicacy. Terminals are squared and crisp, and the overall drawing feels consistent and engineered for punchy display use rather than subtlety.
This font is well suited to headlines, posters, labels, and signage where strong presence and quick recognition are priorities. It also fits sports or collegiate-style branding and packaging that benefits from a sturdy, heritage-leaning slab-serif voice. In longer passages it will read dense and dark, so it performs best at larger sizes or with generous spacing.
The tone is bold and declarative, evoking vintage poster typography and workmanlike signage. Its chunky slabs and compact counters give it a confident, slightly rustic energy that reads as traditional and rugged rather than sleek or modern.
The design appears intended to deliver maximum impact with a classic slab-serif silhouette, balancing broad proportions with controlled contrast for clarity. It prioritizes a bold, familiar display voice that holds up in attention-grabbing contexts such as titles, marks, and short emphatic text.
Uppercase shapes lean geometric and stable, while lowercase maintains the same weighty color with simple, open construction. Numerals and punctuation carry the same stout, slabbed treatment, helping headings and short lines feel cohesive and emphatic.