Sans Normal Imrep 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nexa Round' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, bubbly, friendly, cartoon, chunky, soft impact, friendly display, cartoon tone, playful branding, rounded, soft, blunt, puffy, cheerful.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened corners. The letterforms lean on simple geometric masses—ovals, circles, and rounded rectangles—with minimal modulation and generous internal counters where applicable. Terminals are blunt and smoothly finished, and joins are thick and cohesive, producing a dense, high-ink texture. Proportions are broad and stable, with compact apertures on letters like C, S, and e that emphasize a solid silhouette and strong word shape.
This font is well suited to short, high-impact text such as headlines, posters, splash screens, and packaging where a friendly, attention-grabbing presence is needed. It also fits branding for casual food, toys, events, and entertainment projects, and works effectively for stickers, badges, and logo-style wordmarks.
The overall tone is upbeat and approachable, with a toy-like, comedic warmth. Its soft geometry and chunky weight suggest casual fun rather than formality, giving headlines a friendly, inviting voice with a hint of retro cartoon charm.
The design appears intended to deliver maximum softness and impact through rounded, heavyweight forms that feel approachable and fun. Its simplified geometry and thick rhythm prioritize bold legibility and personality in display contexts over fine-detail text setting.
The design reads best at larger sizes where the rounded details and tight openings stay distinct; at smaller sizes, the dense shapes and small apertures may merge visually. Numerals and capitals carry the same inflated construction, supporting cohesive display settings across mixed-case and numeric applications.