Sans Normal Imrih 15 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, children’s, logos, playful, bubbly, friendly, cartoon, retro, friendly impact, playful display, youthful branding, soft geometry, rounded, soft, blobby, chunky, bouncy.
A heavy, rounded sans with bulbous strokes and generously softened corners throughout. Counters are compact and often teardrop-like, giving letters a slightly squishy, inflated feel while maintaining clear silhouettes. Curves dominate the construction, terminals tend to be blunt and rounded, and the overall rhythm is bouncy with subtly uneven, hand-drawn-like mass distribution rather than strict geometric regularity. The x-height reads large, with simple, sturdy lowercase forms and numerals that echo the same inflated, cushioned shapes.
Best suited to display settings such as posters, product packaging, playful branding, and short headline copy where its chunky, rounded forms can breathe. It also works well for logos and badges that benefit from a friendly, informal voice, especially when set with ample tracking and generous line spacing.
The font projects a cheerful, approachable tone with a toy-like, confectionery warmth. Its soft, puffy shapes and tight counters create a humorous, lighthearted voice that feels at home in kid-friendly or pop-leaning contexts, while still staying legible in short bursts.
The design appears intended to deliver a bold, friendly display presence built around inflated, rounded forms and compact counters, prioritizing charm and impact over neutrality. Its consistent softness and lively rhythm suggest a focus on approachable, fun-forward messaging in visual identities and promotional typography.
The densified counters and heavy interior ink can cause letters to darken quickly at small sizes, so spacing and size choices matter for readability. The playful personality is reinforced by rounded joins and slightly idiosyncratic curves, which keep the texture lively in words and headlines.