Serif Contrasted Vida 3 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Nofret' by Berthold and 'ITC New Veljovic' by ITC (names referenced only for comparison).
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, classic, dramatic, refined, elegance, impact, prestige, editorial tone, classic revival, hairline serifs, vertical stress, crisp, sculpted, calligraphic.
A high-contrast serif with pronounced thick–thin modulation and a strongly vertical, formal stance. The letterforms show crisp, finely tapered hairlines paired with weighty stems, giving a sharp, engraved feel. Serifs are delicate and pointed with minimal bracketing, and the overall drawing favors clean, smooth curves with tight joins and precise terminals. Proportions run on the wider side, with generous capitals and compact, well-contained lowercase that maintains clear counters despite the contrast.
Best suited to display typography where its contrast and hairline detail can be appreciated—magazine and book cover headlines, fashion and luxury branding, premium packaging, and poster titling. It can work for short passages at comfortable sizes, but its finest details are most effective when not forced into small, low-resolution settings.
The tone is elegant and authoritative, with a fashion/editorial polish and a slightly theatrical drama from the extreme contrast. It reads as traditional and cultured rather than casual, projecting refinement, prestige, and formality.
The design appears intended to deliver a contemporary take on a classic high-contrast serif voice: crisp, refined, and visually confident, with an emphasis on elegant headlines and brand-forward typography.
In text, the rhythm alternates strongly between bold verticals and hairline connections, producing a sparkling texture at larger sizes. Round characters (like O and C) feel sculpted and stable, while diagonals and arms (as in K, V, W, and Y) stay crisp and clean without becoming overly decorative. Numerals match the serifed, high-contrast language and appear designed to sit comfortably alongside capitals in display settings.