Sans Normal Ogsu 8 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, bold, display impact, approachability, brand clarity, simple geometry, rounded, geometric, soft, chunky, clean.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Counters are generous and mostly circular, while terminals and joins are clean and unadorned, creating a strong, even rhythm. The lowercase shows single-storey a and g forms, a compact shoulder on r, and a straightforward, utilitarian t, all drawn with consistent stroke thickness and a sturdy baseline presence. Numerals are large and blocky with simple geometry, aiming for clarity at display sizes.
Best suited to headlines, posters, and brand wordmarks where a strong, friendly voice is needed. Its wide, rounded forms also work well for packaging and signage, especially in short phrases and large sizes where the generous counters and simple shapes stay clear.
The overall tone is approachable and upbeat, with soft curves that reduce severity while the mass and width project confidence. It feels contemporary and brand-forward, balancing friendliness with a solid, no-nonsense impact.
The design appears intended to deliver a bold, approachable geometric sans for contemporary display typography. It prioritizes strong silhouette, smooth curves, and high visual presence to create an instantly legible, brandable texture.
Round letters like O and Q read particularly smooth and stable, while diagonals in V/W/X and the angular apex of A introduce just enough sharpness to keep the texture lively. The dense weight and wide set make it most at home where space and impact are prioritized over delicate detail.