Serif Normal Lama 9 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'ITC Charter' by ITC, 'Res Publica' by Linotype, and 'Amariya' by Monotype (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, quotations, literary, formal, classic, authoritative, readability, tradition, editorial tone, typographic hierarchy, bracketed, crisp, calligraphic, oldstyle, bookish.
This is a conventional serif with pronounced thick–thin modulation and bracketed serifs. The curves are smooth and slightly calligraphic, with gently tapered terminals and a balanced, book-oriented rhythm. Uppercase forms are stately and relatively wide, while lowercase shows traditional oldstyle proportions, including a two-storey “g” and “a”, moderate apertures, and softly modeled joins. Numerals follow the same high-contrast logic, with rounded bowls and clear, serifed stems that keep the texture consistent in running text.
It suits long-form reading in books and editorial layouts where a traditional serif texture is desired. The contrast and crisp detailing also make it effective for pull quotes, section heads, and refined headlines, especially in print-like compositions.
The overall tone is classic and literary, leaning formal and authoritative without feeling rigid. Its sharp contrast and refined serifs suggest a traditional publishing voice—measured, trustworthy, and slightly ceremonial.
The design appears intended as a conventional, publication-friendly serif that prioritizes familiar forms, a polished page texture, and clear hierarchy between text and display sizes. Its modeling and contrast aim for a classic typographic voice suitable for serious content and established brands.
In text, the font produces a strong vertical cadence from the main stems, while the bracketed serifs and rounded bowls soften the color to avoid a harsh, mechanical feel. Punctuation and dots read distinctly at larger sizes, supporting crisp editorial composition.