Sans Normal Migi 2 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logos, stickers, playful, chunky, retro, bold, friendly, attention, playfulness, retro feel, display impact, brand voice, blobby, rounded, soft corners, high impact, compact spacing.
A heavy, blocky sans with rounded outer contours and irregularly faceted joins that create a subtly “chiseled” silhouette. Counters are generally small and often softened into rounded rectangles, giving letters a dense, ink-trap-free feel at display sizes. Stroke endings tend to be blunt with slight angular bites, and curves (C, G, O, S) are built from broad arcs rather than precise geometry, producing an intentionally uneven, hand-cut rhythm. Spacing reads tight in text, with substantial black mass and minimal internal white space.
Best suited for short, high-impact settings such as posters, bold headlines, packaging fronts, logo wordmarks, and playful merchandise graphics. It performs well when you want strong presence and a friendly, chunky texture, and it benefits from generous size and breathing room to keep counters readable.
The overall tone is loud, playful, and slightly retro, like cut-paper lettering or soft-edged stencil shapes. Its exaggerated weight and bouncy irregularities project humor and confidence rather than formality, making it feel energetic and attention-grabbing.
The design appears aimed at creating maximum visual impact with a warm, cartoon-like texture—combining rounded forms with slightly irregular cuts to avoid a purely geometric feel. It prioritizes personality and mass over neutrality, suggesting a display-first intention for expressive branding and attention-led typography.
Several glyphs show distinctive notches and asymmetries (notably in S/s and some diagonals), which adds character but can reduce clarity at smaller sizes. Numerals match the same dense, rounded-block construction, with simplified forms and small apertures that emphasize punch over precision.