Sans Normal Udmab 11 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype, 'Optima Nova' by Linotype, 'Skeena' by Microsoft Corporation, 'Ocean Sans' by Monotype, 'Alinea Incise' by Présence Typo, 'Columbia Serial' by SoftMaker, and 'Classico' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, retro, approachable, lively, impact, approachability, display clarity, brand voice, legibility, soft corners, full bowls, open counters, large apertures, bracketed joins.
A heavy, rounded sans with a sturdy, even rhythm and softly eased corners. Curves are generously inflated and tend toward circular bowls, while stems stay straight and substantial, creating clear figure–ground separation in counters. Joins show subtle bracket-like transitions that keep shapes from feeling overly geometric, and terminals are mostly blunt with gentle rounding. Proportions are slightly compact in the lowercase, with wide, open apertures on forms like c, e, and s, supporting clarity at display sizes.
This font works best in headlines and short-to-medium display text where its rounded mass and open counters can shine—such as posters, brand marks, packaging, and storefront or wayfinding signage. It can also serve as an attention-grabbing subhead or pull-quote face when paired with a lighter companion for body copy.
The overall tone feels warm and approachable, with a confident, slightly retro presence. Its broad curves and softened edges give it an inviting, human-friendly voice that reads more conversational than austere.
The letterforms appear intended to deliver a friendly, high-impact sans that remains legible through large apertures and simplified, rounded construction. The balance of geometric fullness with slightly softened, bracketed transitions suggests a goal of combining bold presence with approachability.
The design emphasizes strong silhouettes: uppercase forms are weighty and stable, while lowercase maintains a playful bounce through round bowls and roomy counters. Numerals match the letterforms’ softness and heft, producing a cohesive, poster-ready texture in blocks of text.