Sans Normal Labif 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Grift' by 38-lineart, 'Ellora' by 99TyppeFoundry, 'Artegra Sans' by Artegra, 'Graphie' by Dharma Type, 'Mercenary' by Miller Type Foundry, 'Campton' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, impact, motion, bold branding, display clarity, modern appeal, rounded, slanted, compact counters, soft corners, heavyweight.
A heavy, right-slanted sans with broadly rounded forms and a smooth, continuous stroke feel. Curves are full and open, with compact interior counters that stay clear at display sizes, while terminals are clean and mostly straight-cut, keeping the silhouette crisp. The overall build is wide and stable, with a consistent geometric rhythm across capitals, lowercase, and figures; diagonals and bowls read especially bold and energetic due to the strong forward slant and large black shapes.
This font is best suited to headlines, signage, posters, and bold branding where immediacy and presence matter. It works well for sports, fitness, and youth-oriented communication, as well as packaging or promotional graphics that need a fast, dynamic voice.
The tone is punchy and upbeat, projecting motion and confidence. Its rounded geometry keeps it approachable rather than aggressive, making it feel contemporary and friendly while still delivering strong impact.
The design appears intended to deliver maximum impact with a forward-moving, contemporary voice, combining bold mass with rounded geometry for approachability. It prioritizes strong silhouettes and energetic rhythm for display typography and brand-led messaging.
Uppercase characters have simple, sturdy construction with minimal detailing, and the figures are similarly bold and open, designed to hold together in high-contrast applications. The slant is prominent and uniform, giving text a continuous forward flow and a cohesive, sporty texture in blocks of copy.