Sans Normal Lobom 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'Archetica' by Almarkha Type, 'Helen Bg' by HS Fonts, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, 'Crique Grotesk' by Stawix, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, modern, loud, impact, speed, attention, branding, display, slanted, geometric, rounded, compact counters, high impact.
A heavy, slanted sans with broad proportions and smooth, rounded outer curves. Strokes are consistently thick with little modulation, producing dense counters and a strong, uniform color. Terminals are clean and mostly squared-off, while curves stay soft and controlled, giving the design a geometric, engineered feel. The italic angle is pronounced and consistent across letters and figures, and spacing appears open enough to keep the bold forms readable at display sizes.
Best suited for headlines, posters, and other large-format applications where a bold, slanted voice is desirable. It fits sporty or action-oriented branding, punchy packaging callouts, and high-impact digital ads where quick legibility and strong presence matter.
The overall tone is assertive and kinetic, with a forward-leaning stance that reads as fast and energetic. Its weight and width push it toward attention-grabbing, high-volume messaging, while the rounded geometry keeps it contemporary rather than aggressive.
The design appears intended to deliver maximum impact with a modern, forward-leaning attitude. Its combination of broad forms, consistent heavy strokes, and geometric rounding suggests a focus on clear, high-energy display typography for branding and promotional settings.
Figures match the letterforms in mass and slant, with simple, sturdy shapes suited to headline use. The sample text shows the style holding together well in longer lines, though the dense counters suggest it will feel most comfortable when given ample size and breathing room.