Sans Normal Pugad 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, chunky, soft, impact, friendliness, clarity, modernity, rounded, blunt terminals, compact, heavy, geometric.
A heavy, rounded sans with broad, compact letterforms and softly squared curves. Strokes maintain an even thickness with minimal modulation, and terminals are blunt with generous rounding that keeps corners from feeling sharp. Counters are relatively tight for the weight, producing sturdy silhouettes and a dense, poster-ready texture. The lowercase is simple and highly legible, with single-storey forms and short, blocky arms and tails; numerals match the same wide, cushioned construction for a consistent rhythm.
Best suited to headlines and short blocks of text where bold presence and easy readability are needed. It works well for branding, packaging, and signage that benefits from a friendly, modern voice, and it holds up clearly at large sizes in high-contrast layouts.
The overall tone is warm and informal, balancing bold impact with a soft, welcoming friendliness. Its rounded geometry and chunky proportions give it a playful, contemporary feel that reads as confident rather than aggressive.
The design appears intended to deliver maximum visual impact while staying approachable, using rounded geometry and compact proportions to create a bold display voice that remains readable and personable.
Round letters like O, C, and G lean toward squarish, rounded-rectangle shapes, which reinforces a compact, modern personality. Diagonals in letters like V, W, X, and Y are thick and stable, helping maintain an even color in all-caps settings.