Sans Normal Pugah 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'Famiar' by Mans Greback, 'Core Sans AR' by S-Core, 'Frygia' by Stawix, 'Kobern' by The Northern Block, 'Paul Grotesk Soft' by artill, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, approachable, retro, friendly impact, brand display, approachable signage, playful emphasis, rounded, soft corners, bulky, compact counters, sturdy.
A heavy, rounded sans with broad proportions and softly squared terminals. Strokes are uniform and dense, with compact counters that stay open but feel snug at display sizes. Curves are smooth and geometric, and joins are blunt rather than sharp, giving letters a cushioned, molded look. Overall spacing reads generous and stable, supporting short headlines with strong silhouette clarity.
Best suited to headlines, posters, packaging, and logo wordmarks where bold presence and friendliness are priorities. It can work well for signage and attention-grabbing UI labels, especially when set with comfortable tracking and line spacing. For longer passages, larger sizes help maintain counter clarity and reduce visual density.
The tone is warm and informal, leaning playful and upbeat rather than technical. Its chunky shapes and soft corners give it a retro, friendly personality that feels inviting and kid-adjacent without becoming novelty-script. The weight and rounded construction also add a confident, poster-like punch.
The design appears intended to deliver maximum impact with a soft, approachable voice—combining geometric roundness with sturdy, simplified letterforms for quick recognition. It prioritizes strong silhouettes and an easygoing character for branding and display typography.
The lowercase forms maintain a simple, single-storey feel where applicable, reinforcing a casual, contemporary rhythm. Numerals match the same rounded, heavy construction for consistent impact in mixed text. Because counters are relatively tight, the face benefits from ample size and breathing room in layout.