Slab Contrasted Roji 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Memphis' by Linotype, 'Egyptian Slate' by Monotype, 'Pragmatica Slab Serif' by ParaType, 'Choplin' by René Bieder, 'Pepi/Rudi' by Suitcase Type Foundry, 'Chom' by Wundertype, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, confident, retro, friendly, assertive, impact, legibility, retro feel, approachability, slab serif, blocky, soft corners, ink-trap like, heavy serifs.
A compact, heavy slab-serif with broad proportions and a strongly built silhouette. Strokes are thick and mostly even, with gentle rounding on joins and corners that keeps the mass from feeling brittle. The slabs are large and rectangular, with subtle bracketed transitions and occasional notch/ink-trap-like cut-ins where heavy strokes meet, improving separation in tight spaces. Counters are moderate and somewhat enclosed by the weight, while curves (C, G, O, S) stay smooth and full. Lowercase forms are stout and readable with a sturdy vertical rhythm; the overall texture is dense but consistent across the alphabet and numerals.
Best suited to display settings where impact and legibility at a distance matter—headlines, posters, signage, and packaging. It can also work for bold branding and short bursts of editorial copy, though the dense color makes it less comfortable for long, small-size text.
The font conveys solidity and confidence with a slightly nostalgic, workmanlike tone. Its chunky slabs and softened geometry feel friendly rather than severe, suggesting dependable, down-to-earth messaging with a vintage poster flavor.
Likely designed to deliver maximum presence with a classic slab-serif structure, combining bold, rectangular serifs with softened details to stay approachable. The consistent heft and compact counters suggest an emphasis on durability, clarity, and strong typographic voice in display applications.
The design’s heavy serifs and rounded terminals create a strong baseline and headline presence, while the notched joins add character and help prevent dark spots at intersections. Numerals match the weight and width of the letters, giving mixed text a cohesive, poster-ready color.