Slab Square Guno 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'ITC Lubalin Graph' by ITC, 'RNS Camelia' by RNS Fonts, 'Fenomen Slab' by Signature Type Foundry, 'Paralex' by Tipo Pèpel, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, collegiate, poster, retro, sturdy, assertive, impact, stability, nostalgia, clarity, display, blocky, chunky, bracketless, square-serifed, high-impact.
A heavy, block-built slab serif with square, flat-ended serifs and blunt terminals throughout. The design uses large, almost circular bowls and wide counters in letters like O, Q, and e, giving the weight room to breathe despite the dense strokes. Joins and corners feel decisively cut, with minimal curvature at the serifs, and the overall texture reads as dark and even. The lowercase keeps a straightforward, workmanlike construction (single-storey a and g), while the figures are bold, simple, and highly legible at display sizes.
This font is best suited to headlines and short, high-impact copy where its mass and slabs can do the work—posters, signage, labels, and packaging. It also fits sports and collegiate-style branding, wordmarks, and editorial display moments where a sturdy, vintage-leaning voice is desired.
The tone is confident and no-nonsense, with a classic American poster/collegiate flavor. Its chunky slabs and squared finishing convey strength, reliability, and a slightly nostalgic, letterpress-like presence without feeling ornate.
The design appears intended as a bold display slab that maximizes impact and clarity through squared serifs, open counters, and simplified letterforms. It prioritizes a strong silhouette and stable baseline presence for attention-grabbing titles and branding.
The forms lean on broad, stable horizontals and strong vertical stems, producing a solid rhythm in headline settings. Round letters stay generously open, and the serifs act as clear visual anchors, reinforcing a grounded, sign-like feel.